Year
2024
Customer
Ezetera
Category
Saas Platform
Project Duration
8
Ezetera, a key provider in the educational sector, faced a significant challenge: the manual and fragmented management of school lists and exceptions generated inefficiencies, errors, and frustration for schools and the internal team. The manual processes consumed an disproportionate amount of time and lacked transparency and centralized tracking, which directly impacted Ezetera's scalability and the satisfaction of its affiliated schools. The goal was to design a digital solution that drastically simplified those processes, improved efficiency, increased transparency, and elevated the satisfaction of all users.
As an expert UX UI Designer at Dacodes, I led the end-to-end design of the Management portal for Ezetera schools. My responsibilities ranged from exhaustive user research (interviews, surveys), and stakeholders, the identification of user profiles (Personas), and User Journey Maps, to ideation, information architecture, wireframes, high-fidelity mockups, and interactive prototypes.
I planned and conducted usability testing (UAT), and worked closely with the development team to ensure faithful implementation, including Design QA and post-launch support.
I designed the MVP of the management portal for Ezetera schools, a centralized, intuitive, and efficient web application. The solution addressed critical points through a personalized dashboard by role, a module for creating school lists with an integrated catalog and "drag and drop" functionality, and a transparent exception management with visible status tracking.
Simplified review and approval workflows with automatic notifications were implemented, and user and role management was considered. The visual design was clean, modern, and professional, focused on minimizing cognitive load and guiding the user efficiently.
The launch of the MVP generated positive and measurable results from the first months: overall user satisfaction (CSAT) reached 4.4/5 in the second month, there was a significant reduction in the time dedicated to tasks (from hours to 17 minutes for list assembly), and related support tickets decreased by 20% in the second month.
Qualitatively, users reported reduced stress, greater transparency, and trust in the processes. This project laid a solid foundation for the future of Ezetera, freeing up staff to focus on more strategic activities and improving service quality.
