UX UI Designer
J. César Tinoco M.
CDMX,
México
Available
Worldwide
01
//Process
5 phases
//Process
5 phases
Strategic UX UI Designer
I transform complexity into digital experiences that generate real value
Strategic UX UI Designer
I transform complexity into digital experiences that generate real value
More than a decade of designing digital products that work, inspire, and deliver results.
My strategic and people-centered approach has generated measurable results and tangible value for businesses across various industries.
01
02
03
04
05
Discovery and strategy
I align the project's vision, identify opportunities, and define clear and measurable objectives from the start.
Ideation and design
I transform insights into solutions. I design flows, structures, and a coherent, user-centered visual experience.
Prototyping and validation
I create interactive prototypes and test them with real users to validate the experience before developing.
Implementation and handoff
I provide precise specifications and work closely with development to ensure faithful execution of the design.
Continuous evolution
I analyze performance, gather feedback, and prioritize improvements to keep the product aligned with its objectives.
Discovery and strategy
I align the project's vision, identify opportunities, and define clear and measurable objectives from the start.
Ideation and design
I transform insights into solutions. I design flows, structures, and a coherent, user-centered visual experience.
Prototyping and validation
I create interactive prototypes and test them with real users to validate the experience before developing.
Implementation and handoff
I provide precise specifications and work closely with development to ensure faithful execution of the design.
Continuous evolution
I analyze performance, gather feedback, and prioritize improvements to keep the product aligned with its objectives.
Discovery and strategy
I align the project's vision, identify opportunities, and define clear and measurable objectives from the start.
Ideation and design
I transform insights into solutions. I design flows, structures, and a coherent, user-centered visual experience.
Prototyping and validation
I create interactive prototypes and test them with real users to validate the experience before developing.
Implementation and handoff
I provide precise specifications and work closely with development to ensure faithful execution of the design.
Continuous evolution
I analyze performance, gather feedback, and prioritize improvements to keep the product aligned with its objectives.
02
//Portfolio
2011 - 2025
//Portfolio
2011 - 2025
Projects
Highlights
Discover how I have turned problems into opportunities for impact through design.
03
//Experience
2011 - Present
//Experience
2011 - Present
EXPERIENCE
Dacodes
UX UI Designer
2022 - 2025
I transformed complex digital products into effective and measurable experiences for leading companies in Mexico. From research to validated design, I drove key improvements in conversion, satisfaction, and operational efficiency.
Dacodes
UX UI Designer
2022 - 2025
I transformed complex digital products into effective and measurable experiences for leading companies in Mexico. From research to validated design, I drove key improvements in conversion, satisfaction, and operational efficiency.
Dacodes
UX UI Designer
2022 - 2025
I transformed complex digital products into effective and measurable experiences for leading companies in Mexico. From research to validated design, I drove key improvements in conversion, satisfaction, and operational efficiency.
Denumeris
UX UI Designer
2020 – 2022
I designed high-impact digital products for health, education, and retail, improving conversions, activation, and key metrics. My approach combined deep analysis, UX strategy, and design focused on measurable results and sustainable growth.
Denumeris
UX UI Designer
2020 – 2022
I designed high-impact digital products for health, education, and retail, improving conversions, activation, and key metrics. My approach combined deep analysis, UX strategy, and design focused on measurable results and sustainable growth.
Denumeris
UX UI Designer
2020 – 2022
I designed high-impact digital products for health, education, and retail, improving conversions, activation, and key metrics. My approach combined deep analysis, UX strategy, and design focused on measurable results and sustainable growth.
Memórica
UX UI Designer
2019 – 2020
I redesigned the browsing and search experience of the largest cultural digital archive in Mexico, improving the utility and retention of thousands of users. I addressed a critical problem using data analysis, validated information architecture, and iterative design focused on real users.
Memórica
UX UI Designer
2019 – 2020
I redesigned the browsing and search experience of the largest cultural digital archive in Mexico, improving the utility and retention of thousands of users. I addressed a critical problem using data analysis, validated information architecture, and iterative design focused on real users.
Memórica
UX UI Designer
2019 – 2020
I redesigned the browsing and search experience of the largest cultural digital archive in Mexico, improving the utility and retention of thousands of users. I addressed a critical problem using data analysis, validated information architecture, and iterative design focused on real users.
Several
Web / Digital Designer
2011 - 2019
I built the foundations of my career in agencies and consulting firms for global brands, integrating UX in visual environments and collaborating on web and mobile projects. This stage gave me a comprehensive vision to connect business objectives with effective and scalable experiences.
Several
Web / Digital Designer
2011 - 2019
I built the foundations of my career in agencies and consulting firms for global brands, integrating UX in visual environments and collaborating on web and mobile projects. This stage gave me a comprehensive vision to connect business objectives with effective and scalable experiences.
Several
Web / Digital Designer
2011 - 2019
I built the foundations of my career in agencies and consulting firms for global brands, integrating UX in visual environments and collaborating on web and mobile projects. This stage gave me a comprehensive vision to connect business objectives with effective and scalable experiences.
04
//Skills
Highlights
//Skills
Highlights
Skills
Design Strategy and Process
Design Thinking, User-Centered Design (UCD), Product Strategy, Roadmapping, Agile (Scrum, Lean UX, Design Sprints), Definition and Monitoring of KPIs and UX Metrics, Gamification Experience Design, Feature Prioritization (MoSCoW).
Design Strategy and Process
Design Thinking, User-Centered Design (UCD), Product Strategy, Roadmapping, Agile (Scrum, Lean UX, Design Sprints), Definition and Monitoring of KPIs and UX Metrics, Gamification Experience Design, Feature Prioritization (MoSCoW).
Design Strategy and Process
Design Thinking, User-Centered Design (UCD), Product Strategy, Roadmapping, Agile (Scrum, Lean UX, Design Sprints), Definition and Monitoring of KPIs and UX Metrics, Gamification Experience Design, Feature Prioritization (MoSCoW).
Research and UX Analysis
Qualitative Research (Interviews, Focus Groups, Contextual Observation), Quantitative Research (Surveys, Data Analysis), Benchmarking, Usability Testing (Moderated, Unmoderated, UAT, Proof of Concept), Creation of Personas and User Journey Maps, Information Architecture (Card Sorting, Tree Testing), UX Audits, Heuristic Evaluations, A/B Testing and Conversion Optimization.
Research and UX Analysis
Qualitative Research (Interviews, Focus Groups, Contextual Observation), Quantitative Research (Surveys, Data Analysis), Benchmarking, Usability Testing (Moderated, Unmoderated, UAT, Proof of Concept), Creation of Personas and User Journey Maps, Information Architecture (Card Sorting, Tree Testing), UX Audits, Heuristic Evaluations, A/B Testing and Conversion Optimization.
Research and UX Analysis
Qualitative Research (Interviews, Focus Groups, Contextual Observation), Quantitative Research (Surveys, Data Analysis), Benchmarking, Usability Testing (Moderated, Unmoderated, UAT, Proof of Concept), Creation of Personas and User Journey Maps, Information Architecture (Card Sorting, Tree Testing), UX Audits, Heuristic Evaluations, A/B Testing and Conversion Optimization.
UI Design and Prototyping
System Design (UI Kits, Style Guides, Atomic Design), User Interface (UI) and Interaction Design (IxD), Wireframing and Interactive Prototyping (Low, Medium, and High Fidelity), Responsive Design and Mobile-First (Web, iOS, and Android), Digital Accessibility (WCAG Level AA Guidelines), UX Writing and Microcopy.
UI Design and Prototyping
System Design (UI Kits, Style Guides, Atomic Design), User Interface (UI) and Interaction Design (IxD), Wireframing and Interactive Prototyping (Low, Medium, and High Fidelity), Responsive Design and Mobile-First (Web, iOS, and Android), Digital Accessibility (WCAG Level AA Guidelines), UX Writing and Microcopy.
UI Design and Prototyping
System Design (UI Kits, Style Guides, Atomic Design), User Interface (UI) and Interaction Design (IxD), Wireframing and Interactive Prototyping (Low, Medium, and High Fidelity), Responsive Design and Mobile-First (Web, iOS, and Android), Digital Accessibility (WCAG Level AA Guidelines), UX Writing and Microcopy.
Interpersonal and Leadership Skills
Design Leadership, Project Management, Stakeholder Management, Executive Presentations, Strategic Communication (Verbal and Written), Collaboration in Cross-Functional Teams, Complex Problem Solving and Critical Thinking, Empathy, Storytelling, and Negotiation.
Interpersonal and Leadership Skills
Design Leadership, Project Management, Stakeholder Management, Executive Presentations, Strategic Communication (Verbal and Written), Collaboration in Cross-Functional Teams, Complex Problem Solving and Critical Thinking, Empathy, Storytelling, and Negotiation.
Interpersonal and Leadership Skills
Design Leadership, Project Management, Stakeholder Management, Executive Presentations, Strategic Communication (Verbal and Written), Collaboration in Cross-Functional Teams, Complex Problem Solving and Critical Thinking, Empathy, Storytelling, and Negotiation.
Tools
Figma, Adobe XD, Sketch, InVision, Adobe Creative Cloud, Framer, Webflow, Miro, FigJam, Dovetail, Optimal Workshop, Notion, Google Analytics 4, Hotjar, Mixpanel, Amplitude, Google Optimize, Jira, Zeplin, Google Workspace, HTML5, CSS3, JavaScript (basic), Wordpress, Squarespace, ChatGPT, Gemini, Claude, Midjourney...
Tools
Figma, Adobe XD, Sketch, InVision, Adobe Creative Cloud, Framer, Webflow, Miro, FigJam, Dovetail, Optimal Workshop, Notion, Google Analytics 4, Hotjar, Mixpanel, Amplitude, Google Optimize, Jira, Zeplin, Google Workspace, HTML5, CSS3, JavaScript (basic), Wordpress, Squarespace, ChatGPT, Gemini, Claude, Midjourney...
Tools
Figma, Adobe XD, Sketch, InVision, Adobe Creative Cloud, Framer, Webflow, Miro, FigJam, Dovetail, Optimal Workshop, Notion, Google Analytics 4, Hotjar, Mixpanel, Amplitude, Google Optimize, Jira, Zeplin, Google Workspace, HTML5, CSS3, JavaScript (basic), Wordpress, Squarespace, ChatGPT, Gemini, Claude, Midjourney...
05
//Testimonials
Voices
Voices that
they support my work
Alex Lugo
Product owner, AsDeporte
"César completely transformed our product. He identified key bottlenecks and proposed validated solutions with real impact."
Carlos Espinosa
Training Administrator, Gentera
"César balanced business, technology, and user clarity. His work had an immediate impact on our training process."
Isabella Mendoza
Chief of Digital Innovation, ABC Medical Center
"César listens, investigates, and delivers results. He turned a fragmented platform into a fluid and patient-centered one."
Alejandra Polanco
Project Manager, Dacodes
"César brought order and focus to the projects. He helped us launch on time, with an experience that really worked. "
Daniel Soto
Head of Design, Denumeris
"César elevated the team with clear ideas, strategic focus, and much collaboration. He was key in improving our design process."
Rodrigo Núñez
Technical Leader, Memoric
"He understood the complexity of the project and proposed clear solutions. He reorganized the navigation with logic, sensitivity, and precision."
//Testimonials
Voices
Voices that
they support my work
Alex Lugo
Product owner, AsDeporte
"César completely transformed our product. He identified key bottlenecks and proposed validated solutions with real impact."
Carlos Espinosa
Training Administrator, Gentera
"César balanced business, technology, and user clarity. His work had an immediate impact on our training process."
Isabella Mendoza
Chief of Digital Innovation, ABC Medical Center
"César listens, investigates, and delivers results. He turned a fragmented platform into a fluid and patient-centered one."
Alex Lugo
Product owner, AsDeporte
"César completely transformed our product. He identified key bottlenecks and proposed validated solutions with real impact."
Carlos Espinosa
Training Administrator, Gentera
"César balanced business, technology, and user clarity. His work had an immediate impact on our training process."
Isabella Mendoza
Chief of Digital Innovation, ABC Medical Center
"César listens, investigates, and delivers results. He turned a fragmented platform into a fluid and patient-centered one."
Alex Lugo
Product owner, AsDeporte
"César completely transformed our product. He identified key bottlenecks and proposed validated solutions with real impact."
Carlos Espinosa
Training Administrator, Gentera
"César balanced business, technology, and user clarity. His work had an immediate impact on our training process."
Isabella Mendoza
Chief of Digital Innovation, ABC Medical Center
"César listens, investigates, and delivers results. He turned a fragmented platform into a fluid and patient-centered one."
Alex Lugo
Product owner, AsDeporte
"César completely transformed our product. He identified key bottlenecks and proposed validated solutions with real impact."
Carlos Espinosa
Training Administrator, Gentera
"César balanced business, technology, and user clarity. His work had an immediate impact on our training process."
Isabella Mendoza
Chief of Digital Innovation, ABC Medical Center
"César listens, investigates, and delivers results. He turned a fragmented platform into a fluid and patient-centered one."
Let's do it
possible
Let's do it
possible
Let's do it
possible
Let's do it
possible